Faura is a trade-only interior design showroom & residency in Westminster, London, offering Italian furniture, lighting, stone and finishes for interior designers, architects and contractors.

Where is the Faura showroom located?

Faura is located at 75 Page Street, Westminster, London SW1P 4EJ, United Kingdom.

Who can visit the Faura showroom?

The showroom is trade-only: independent interior designers, architects, design studios and contractors. Visits are by appointment.

How do I book an appointment at Faura?

Book a private visit via the appointment page at https://faura.global/appointment or email showroom@faura.global.

Where can I buy Novacolor in London?

Interior designers, architects and developers can specify and order Novacolor through Faura at the Faura Interior Design Residency in Westminster, SW1, by appointment. Novacolor finishes are not applied at the Residency; Faura works from samples and colour charts.

Where is Novacolor made?

Novacolor was established in Forlì, Italy, in 1982, and its address is on Via Ulisse Aldrovandi in Forlì. Since 2021 it has been part of San Marco Group S.p.A., using the group's research, raw-material purchasing and industrial platforms.

Can I get CAD or BIM files for Novacolor?

Yes. Novacolor's product pages offer CAD, BIM and texture downloads, alongside environmental, safety and technical data sheets. Faura can collect these for the project.

What is Marmorino KS?

A lime-based plaster coat of seasoned hydrated lime putty and fine marble powders, with a satin effect, for interiors and exteriors. Novacolor relates it to the traditional Marmorino Veneziano.

Does Novacolor make microcement?

Yes. Novacolor's Floorings range includes microcement, cement and epoxy finishes, and Wall2Floor, a multi-layer covering for seamless continuous finishes on interior walls and floors.

Are Novacolor finishes low in VOC?

Novacolor makes low-VOC products, holds Eurofins Indoor Air Comfort Gold certification and rates its eco-friendly products Indoor Air Quality A+.

What are Novacolor metallic finishes?

Decorative coatings with metallic charges, such as Dune, Swahili, Animamundi and Zeus, which Novacolor describes as the flagship of the brand. They are formulated with a biomass-based binder under the REDcert² mass balance approach.

Who applies Novacolor finishes?

Novacolor finishes are applied on site by professional applicators and decorators. Faura coordinates the product order with the applicator chosen for the project.

How much does Novacolor cost, and what are the lead times?

Both depend on the finish, the area and the system required. Faura prepares a trade quotation for each project and confirms timing for each order.

Italy · Decorative finishes, paints and wallpaper · Forlì, since 1982

Novacolor in London

Specify Novacolor decorative finishes, paints, floor systems and wallpapers through Faura at the Faura Interior Design Residency, Westminster, SW1.

Novacolor is an Italian maker of decorative wall finishes, established in Forlì in 1982 and a brand of San Marco Group S.p.A. since 2009. Its range covers metallic, mineral and oxidation effects, microcement and continuous wall-and-floor systems, paints for interiors and exteriors, and wallpapers. Interior designers, architects and developers can specify Novacolor through Faura at the Faura Interior Design Residency in Westminster, SW1, choosing finishes alongside the stone, joinery and furniture of a scheme. Visits are by appointment.

Wall in Novacolor Dune metallic decorative coating in an olive-gold tone, in vertical bands, with a white carousel ornament — Dune metallic decorative coating. Image: Novacolor.

Novacolor at a glance

Company: Novacolor, a brand of San Marco Group S.p.A.
Founded: 1982, in Forlì, Italy; part of San Marco Group since 2009 and merged into San Marco Group S.p.A. in January 2021
Based in: Via Ulisse Aldrovandi, Forlì, with a flagship store on Corso Garibaldi, Milan
Effects: Metallics, Minerals, Oxidation, Matt, Floorings, Stencils & Patterns, Texture&More and Tessuto Liquido
Also: Paints for interiors and exteriors, fixatives and protective products, and wallpaper collections
Certifications: UNI EN ISO 9001 certified quality; Eurofins Indoor Air Comfort Gold; REDcert² mass balance approach for biomass-based raw materials
Through Faura: Specified and ordered through Faura at the Faura Interior Design Residency, Westminster, SW1 (trade, by appointment)

Novacolor through Faura

Novacolor is not applied at the Residency. Faura specifies and orders the finishes below for trade projects, working from Novacolor's samples, colour charts and technical data.

Range	Novacolor	Through Faura
Metallics	Dune, Dune Opaco, Africa, Swahili, Animamundi, Zeus and Metallo_Fuso	Specified and ordered through Faura
Minerals	Marmorino KS, Archi+ Tadelakt, Archi+ Pietra, Archi+ Concrete, Materia Viva and CalceCruda	Compared with the stone and plaster of a scheme
Oxidation	IRONic rust effect, Verderame copper oxidation and R-Stone patina	Specified for feature walls and joinery panels
Floorings	Wall2Floor continuous microcement, cement and epoxy systems, and Contract Floorings	Specified for seamless walls and floors
Paints and colour	Matt, gloss and satin paints for interiors and exteriors, and the MATmotion colour trends	Specified and ordered through Faura
Wallpaper	Karaba, Delhi, Huelva, Kansas, Fields, Barcelona and Nets, and the Be your Home collection	Specified alongside fabrics and finishes

Room corner finished in Novacolor Marmorino KS lime plaster in a terracotta colour, with plinths and decorative objects — Marmorino KS lime plaster in terracotta. Image: Novacolor.

Dark charcoal wall in Novacolor Archi+ Tadelakt hydraulic-lime finish behind two framed prints — Archi+ Tadelakt hydraulic-lime finish. Image: Novacolor.

Metallic finishes

Novacolor's metallic finishes were created more than 20 years ago and remain the brand's flagship. They range from soft metallic charges to tactile effects that recall silks and brocades, and Novacolor formulates them with a biomass-based binder under the REDcert² mass balance approach.

Dune: a trowel-on coating for interiors with soft metallic charges and velvet-like chromatic effects; Dune Opaco gives a matt metallic effect.
Swahili: a textured metallic finish for interiors, on a silver or gold base.
Animamundi: a top coat with a washed-out effect and soft metallic patterns, with a version for exteriors.
Zeus and Metallo_Fuso: a metal-sheet effect and a metal powder-based coating for interiors.

Metallics · Dune

Mineral and lime finishes

Novacolor's Minerals line combines historical raw materials, lime and clay, with current technology. The finishes decorate modern and classic interiors and protect historic exteriors.

Marmorino KS: a lime plaster of seasoned hydrated lime putty and fine marble powders with a satin effect, for interiors and exteriors, recalling traditional Marmorino Veneziano.
Archi+ Tadelakt and Archi+ Pietra: hydraulic-lime coatings for interiors, the second with a stone effect.
Archi+ Concrete: a mineral plaster for cement effects, inside and out.
Materia Viva: mineral wall coatings mixed with natural components, in versions such as Cocciopesto, Pomice and Sughero.

Minerals · Marmorino KS

Oxidation and floor systems

Oxidation: finishes that reproduce natural oxidation, including IRONic, a rust effect for interiors and exteriors, and Verderame, a green copper oxidation effect.
Wall2Floor: a multi-layer decorative covering for horizontal and vertical interior surfaces, creating seamless continuous finishes.
Contract Floorings: solutions for large buildings and homes where existing floors are renewed without removing them.

Oxidation · Floorings

Indoor air and sustainability

Novacolor makes low-VOC products and holds Eurofins Indoor Air Comfort Gold certification, and its eco-friendly products are rated Indoor Air Quality A+. Through an agreement with BASF, its mass balance approach replaces fossil raw materials with renewable ones from biomass, certified by REDcert².

Sustainability · Philosophy

Specifying Novacolor through Faura

01
Choose the effectBook a private visit and compare Novacolor finishes with the stone, timber and fabrics of your scheme.
02
SampleFaura arranges samples in the chosen colour and effect for client approval.
03
SpecifyFaura confirms the product system for each surface, including base coats, protective products and the areas to be covered.
04
Order and applicationFaura orders through Novacolor's distribution and coordinates delivery to the site and the applicator.

Book a private visit Apply for trade access

Frequently asked questions

Where can I buy Novacolor in London?: Interior designers, architects and developers can specify and order Novacolor through Faura at the Faura Interior Design Residency in Westminster, SW1, by appointment. Novacolor finishes are not applied at the Residency; Faura works from samples and colour charts.
Where is Novacolor made?: Novacolor was established in Forlì, Italy, in 1982, and its address is on Via Ulisse Aldrovandi in Forlì. Since 2021 it has been part of San Marco Group S.p.A., using the group's research, raw-material purchasing and industrial platforms.
Can I get CAD or BIM files for Novacolor?: Yes. Novacolor's product pages offer CAD, BIM and texture downloads, alongside environmental, safety and technical data sheets. Faura can collect these for the project.
What is Marmorino KS?: A lime-based plaster coat of seasoned hydrated lime putty and fine marble powders, with a satin effect, for interiors and exteriors. Novacolor relates it to the traditional Marmorino Veneziano.
Does Novacolor make microcement?: Yes. Novacolor's Floorings range includes microcement, cement and epoxy finishes, and Wall2Floor, a multi-layer covering for seamless continuous finishes on interior walls and floors.
Are Novacolor finishes low in VOC?: Novacolor makes low-VOC products, holds Eurofins Indoor Air Comfort Gold certification and rates its eco-friendly products Indoor Air Quality A+.
What are Novacolor metallic finishes?: Decorative coatings with metallic charges, such as Dune, Swahili, Animamundi and Zeus, which Novacolor describes as the flagship of the brand. They are formulated with a biomass-based binder under the REDcert² mass balance approach.
Who applies Novacolor finishes?: Novacolor finishes are applied on site by professional applicators and decorators. Faura coordinates the product order with the applicator chosen for the project.
How much does Novacolor cost, and what are the lead times?: Both depend on the finish, the area and the system required. Faura prepares a trade quotation for each project and confirms timing for each order.

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Sources: Novacolor — Philosophy · Company info · Sustainability · Metallics · Contact.

Last updated 27 October 2026.

Book a private visit

See Novacolor in person at the Faura Interior Design Residency in Westminster. Appointments are held Monday to Friday, 09:00–18:00.

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Faura Interior Design Residency · Westminster, London SW1 · showroom@faura.global