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    Trade-only · Westminster SW1

    Luxury furniture showroom in London for the trade

    Explore luxury and high-end designer furniture at the Faura Interior Design Residency in Westminster, central London. Pieces from Rugiano, Bamax, Laura Meroni, Bonaldo and Poltrona Frau are installed in finished rooms, so designers and architects can review them in context. Visits are trade-only and by appointment; homeowners are welcome through their designer.

    What does trade-only mean?

    A trade-only showroom is not open to the public. Its collections, samples, pricing and technical files are made available to accredited professionals specifying furniture on behalf of a client. That single filter changes how the space works: fewer visitors, longer appointments, senior brand support, and a working library of finishes rather than a retail display.

    At Faura, every visit is booked in advance and hosted by the in-house team. That means a designer or project architect can spend an unhurried hour reviewing a specific brief — with the relevant references pulled, samples staged and pricing prepared — rather than competing with retail foot traffic.

    Who qualifies for trade access?

    Faura works with practising interior designers and studios, architectural practices, property developers, main contractors, specialist FF&E procurers and hospitality operators. New accounts are opened on the basis of a live or recent project, a company website or portfolio and a trading address.

    To apply, request a first appointment or complete the designer application. The team will confirm next steps and, where relevant, arrange a first visit.

    How is a trade showroom different from a retail one?

    A retail furniture showroom is optimised for a single buyer choosing a finished piece for their own home. A trade showroom is optimised for a professional resolving dozens of decisions across a project — dimensions, finishes, lead-times, contract ratings, site logistics and budget alignment.

    Practically, that means Faura holds a working sample library rather than styled vignettes, keeps technical files and CAD blocks on hand, and prices per project rather than per SKU. Designers leave with what they need to specify: cuttings, memos, swatches, pricing indications and a written schedule.

    Which brands can I specify through Faura?

    Over 200 brands are available to specify through Faura across furniture, lighting, textiles, stone, kitchens, bathrooms and the wider interior. The full list below is grouped by category, with links to each brand page. Availability to specify does not mean every brand or collection is on display; confirm the references you would like to review when booking your appointment.

    How to visit

    Appointments run Monday to Friday, 09:00–18:00. To visit, book a private appointment with your project brief. If you are new to Faura, you can also apply for trade access in advance to speed up your first visit.

    Furniture brands at Faura

    Installed in the residency

    These brands are installed or on display at the residency; the individual brand pages describe what you can see.

    Frequently asked questions

    Is there a luxury furniture showroom in central London for interior designers?
    Yes. The Faura Interior Design Residency is a trade-only luxury furniture showroom in Westminster, central London. Interior designers and architects can book a private visit to review furniture in finished rooms.
    Where can I see high-end Italian furniture in finished rooms in London?
    At the Faura Interior Design Residency in Westminster, pieces from Rugiano, Bamax, Laura Meroni, Bonaldo and Poltrona Frau are installed in finished rooms. Visits are by appointment.
    Can homeowners buy from Faura?
    Faura is trade-only. Homeowners are welcome through their designer, who leads the specification and purchasing process.
    Is Faura open to the public?
    No. Faura is a trade-only showroom. Visits are by appointment and reserved for interior designers, architects, developers and contractors specifying on behalf of a client.
    How do I qualify for a trade account?
    Practising designers, architectural practices, developers, contractors and FF&E procurers qualify. New accounts are opened on the basis of a live project, a portfolio or website, and a trading address.
    How does trade pricing work?
    Trade pricing is project-based and applied consistently across the brands in the showroom once your trade account is open. Contact us to confirm current terms.
    Where is the trade showroom?
    In Westminster, London SW1. The nearest Tube stations are Pimlico, St James's Park and Westminster.

    All brands available to specify through Faura

    Paint & Finishes

    Book a private visit

    Visits are by appointment, Monday to Friday 09:00–18:00, at the Faura Interior Design Residency in Westminster.

    Faura Interior Design Residency · Westminster, London SW1 · showroom@faura.global

    From the journal

    Updated