Frequently asked questions

Faura — questions and answers

Everything you need to know about visiting, specifying and ordering through Faura's trade-only showroom at 75 Page Street, Westminster.

What is Faura?

Faura is a trade-only Italian furniture, joinery and textile showroom in central London. It serves interior designers, architects, developers and contractors, offering curated European brands, an on-site sample library, specification support and coordinated procurement. Visits are by appointment at 75 Page Street, Westminster SW1P 4HA.

Who can visit Faura?

Faura is open to accredited trade professionals: practising interior designers and studios, architectural practices, property developers, main contractors, FF&E procurers and hospitality operators. Private clients are welcome when accompanied by their designer or architect. The showroom is not open to the general public and every visit is booked in advance.

Is Faura trade-only?

Yes. Faura is trade-only by design. Its collections, sample library, technical files and pricing are reserved for accredited trade accounts, and every visit is by appointment. This lets the team run unhurried working sessions with references pre-staged, rather than competing with retail foot traffic.

Which brands do you carry?

The current roster is Italian-led and includes Laura Meroni, Rugiano, Bonaldo, Dedar, Longhi, Turri, Bizzotto and Cantori. Together they cover bespoke wardrobes, boiseries, upholstered furniture, contemporary case goods, architectural doors, textiles, wallcoverings and decorative accessories for residential and hospitality projects.

Where is Faura located?

Faura is at 75 Page Street, Westminster, London SW1P 4HA. The nearest London Underground stations are Pimlico on the Victoria line (about five minutes on foot), St James's Park on the Circle and District lines, and Westminster on the Jubilee, Circle and District lines. Victoria mainline is roughly ten minutes away.

How do appointments work?

Appointments are booked online or by email, Monday to Friday between 09:00 and 18:00. Send a short project brief in advance and the Faura team will stage relevant references, samples and finish boards ahead of your visit. Sessions typically run 45 to 90 minutes and are hosted by the in-house team.

Do you serve projects outside London?

Yes. The showroom is in London, but Faura coordinates specification and delivery for projects across the United Kingdom, Europe, the Middle East and further afield. Orders are placed on behalf of the trade client, and production, quality checks and shipping are managed to the UK site or overseas destination.

What is the Faura residency?

The residency is a paid membership for interior designers who want a permanent London base inside the Faura showroom. Residents receive a working desk, dedicated sample and drawing storage, priority appointment slots and use of the meeting spaces for client presentations, alongside the standard trade account benefits.

How do I apply to Faura?

Complete the designer application at faura.global/apply with your studio details, portfolio or website and a note on the projects you are working on. Applications are reviewed on a rolling basis, and the team responds within a few working days to confirm next steps and, where relevant, arrange a first visit.

Do you offer specification support?

Yes. The in-house team supports specifiers through the full process: pulling references against a brief, preparing finish boards, sourcing CAD blocks and technical files, confirming fire and contract ratings and issuing written schedules with pricing indications and lead times. Written specifications are typically issued within a fortnight of a first appointment.

What are typical lead times?

Lead times vary by brand and by product. Stocked accessories can ship in four to six weeks. Contemporary catalogue pieces run eight to twelve weeks. Bespoke joinery — Laura Meroni wardrobes and boiseries, Longhi doors — typically ship fourteen to eighteen weeks from confirmed order. Faura confirms exact dates against each manufacturer's current schedule.

How does trade pricing work?

Trade pricing is project-based and applied consistently across every brand in the showroom once your trade account is approved. Pricing indications are shared in writing as part of the specification pack, then confirmed on the final purchase order. There is no fee to open a Faura trade account, and pricing applies from your first order.

Can I bring a client to the showroom?

Yes. Client-facing appointments are common at Faura and can be booked into a private area with schemes pre-staged for the meeting. Because the showroom is not open to the public, sessions are unhurried and the room can be dressed to the project — swatches, boards, references and pricing all laid out in advance.

Can I request samples before visiting?

Yes. Once your trade account is open, cuttings, memos and small samples — including Dedar fabric cuttings and finish swatches for the joinery brands — can be ordered ahead of a visit or shipped to your studio for client presentation. Larger returnable memos are arranged on request per project.

Are Faura's brands suitable for contract and hospitality projects?

Yes. Several brands in the roster carry contract-rated references and are regularly specified into hospitality, workplace and private members' club schemes. Faura confirms rub counts, fire ratings and treatments per reference, and coordinates production and delivery to the site programme for main contractors and developers.