New York · Passementerie: borders, braids, fringes, tassels and cords
Samuel & Sons in London
See Samuel & Sons trimmings at the Faura Interior Design Residency, Westminster, and specify them through Faura for curtains, blinds and upholstery.
Samuel & Sons is a passementerie house headquartered in New York City, making decorative trimmings such as borders, braids, gimps, fringes, tassels and cords for interior designers and architects, with stock, semi-custom and custom programmes. At the Faura Interior Design Residency in Westminster, SW1, a Roman blind in the office is finished with Samuel & Sons Bali cotton brush fringe and Bali cotton braid. Interior designers, architects and developers can see the trimming in place, review sample books and specify Samuel & Sons through Faura for curtains, blinds, cushions and upholstery. Visits are by appointment.

Samuel & Sons at a glance
- Company
- Samuel & Sons Passementerie, Inc.
- Based in
- New York City, at 983 Third Avenue in the design district
- Makes
- Borders and braids, fringes, tassels and embellishments, cords, appliqué, Performance and Essentials trimmings
- Programmes
- In-stock collection, Semi Custom (54 styles, three fibres) and a Custom Program for one-of-a-kind trims
- Contract
- A Contract Division for hospitality; flame and stain treatments available on all items through a certified facility
- At Faura
- Bali cotton brush fringe and Bali cotton braid on a Roman blind in the office, Faura Interior Design Residency, Westminster, SW1 (trade, by appointment)
Samuel & Sons at Faura, Westminster
The trimming below is installed at the Faura Interior Design Residency and can be seen by appointment.
| Room | Samuel & Sons design | As shown at Faura |
|---|---|---|
| Office | Bali cotton brush fringe BR-59118-03 (cream) | 1.5 in (40 mm) cotton brush fringe trimming a manual Roman blind |
| Office | Bali cotton braid GB-59079-03 (cream) | 1 in (25 mm) cotton braid on the same Roman blind |


What Samuel & Sons makes
Samuel & Sons specialises in trimmings for residential and hospitality interiors, and carries most of its collection in stock.
- Borders and braids: borders, tapes, gimps and braids.
- Fringes: brush, bullion, fan-edge, chainette, glass, tassel, ball and wood fringes.
- Tassels and embellishments: chair and key tassels, tiebacks, holdbacks, rosettes, tufts, frogs and appliqué.
- Cords: cords with or without tape, and piping.
- Performance: trimmings that are bleach-cleanable and soil, mildew and UV resistant, for indoor and outdoor use, in collections such as Aspen, Oceanside, Terrace and Westport.
- Essentials: compact fan decks of the brand's basics, organised by colour, for everyday sourcing on site or in the studio.
The Bali collection
The trims installed at Faura come from Bali, a collection created by the Samuel & Sons Design Studio and influenced by the natural environment of Bali. The brush fringe is mostly cotton and 40 mm deep; the braid is cotton and polyester, 25 mm wide. Both are shown in Bali sample books.
Semi Custom, Custom and Contract
- Semi Custom: designers customise trims from 54 patterns in three fibres, with colour rendered in real time through an online trim design tool; linen is available in 140 yarn colours.
- Custom Program: changes to size or colour, modified or duplicated antique trims, or entirely new designs, for residential, hospitality and historic projects.
- Contract Division: hospitality specialists, contract-suitable collections and flame and stain treatments on all items through a certified facility, with FR treatment certification.
Designers
Alongside its own Design Studio, Samuel & Sons works with designers including Lori Weitzner, Roger Thomas, Timothy Corrigan, Laura Kirar, Maddux Creative, Mark D. Sikes, Elizabeth Ashdown and And Objects.
Specifying Samuel & Sons through Faura
- 01See it in a finished roomBook a private visit and see the Bali trims on the Roman blind in the office at the Residency.
- 02SampleReview sample books and request cuttings to match trims with fabrics, curtains and upholstery.
- 03SpecifyFaura records item numbers, colours and quantities for each window treatment or piece, including Semi Custom or Custom trims where needed.
- 04Order and make-upFaura places the order and coordinates delivery to the workroom or upholsterer making up the curtains, blinds or furniture.
Frequently asked questions
- Where can I see Samuel & Sons trimmings in London?
- At the Faura Interior Design Residency in Westminster, SW1, a Roman blind in the office is finished with Samuel & Sons Bali cotton brush fringe and braid. Visits are by appointment, and Faura can specify and order the range for trade projects.
- Can I buy Samuel & Sons through Faura?
- Yes. Interior designers, architects and developers can specify and order Samuel & Sons trimmings through Faura as part of a project.
- Where is Samuel & Sons based?
- Samuel & Sons is headquartered in New York City, at 983 Third Avenue in the city's design district.
- Which Samuel & Sons trims are installed at Faura?
- Bali cotton brush fringe BR-59118-03 and Bali cotton braid GB-59079-03, both in colour 03 cream, on a manual Roman blind in the office.
- Can I get CAD files for Samuel & Sons?
- Trimmings are specified by item number, colour and quantity rather than CAD models. Each Samuel & Sons product page offers a downloadable PDF with the item details, and Faura can arrange samples for client approval.
- Can Samuel & Sons make custom trimmings?
- Yes. The Custom Program can change the size or colour of an existing trim, duplicate an antique trim or create a new design, and the Semi Custom programme offers 54 styles in three fibres with colours chosen online.
- Are Samuel & Sons trims suitable for hotels and contract projects?
- Yes. Samuel & Sons has a Contract Division for hospitality, and flame and stain treatments are available on all items through a certified facility, with FR treatment certification.
- Are there outdoor or performance trimmings?
- Yes. The Performance range is bleach-cleanable and soil, mildew and UV resistant, for indoor and outdoor spaces.
- How much do Samuel & Sons trimmings cost?
- It depends on the trim, the fibre and the quantity. Faura prepares trade quotations for each project.
- What are the lead times for Samuel & Sons?
- Samuel & Sons carries most of its collection in stock, while Semi Custom and Custom trims are made to order. Faura confirms timing with Samuel & Sons for each order.
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Sources: Samuel & Sons — About · Custom Program · Contract · Bali brush fringe · FAQ. Pieces on display: Faura showroom catalogue.
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Book a private visit
See Samuel & Sons in person at the Faura Interior Design Residency in Westminster. Appointments are held Monday to Friday, 09:00–18:00.
Faura Interior Design Residency · Westminster, London SW1 · showroom@faura.global